Thursday, October 7, 2010

DC Comics Lowering Prices

I love you DC!

Starting January of 2011, DC Comics is lowering the price of all standard length $3.99 titles to $2.99 as a commitment to their core fans and to help the overall health of the industry.

I can't be happier! The $3.99 price hike on both Marvel and DC's part has been killing me. I don't like having to decide which titles I'm going to have to cut each month. Even though Marvel's writing staff helps me with that sometimes. Burn!

Some of the $3.99 titles with co-features stories will have said stories cut and a new place will be found for this characters. Only ones I really enjoyed were the Question and Manhunter getting a place to shine.

I am excited about this because now for every three DC titles I would normal purchase, I can buy one extra. Maybe you should take a cue from DC, Mr. Marvel.

Here is the official press release straight from the beast:


Official Press Release
Beginning January 2011, DC Comics will implement a line-wide pricing adjustment, lowering the prices of all standard length 32-page ongoing comic book titles currently priced at $3.99 to $2.99, it was announced today by DC Comics Co-Publishers Jim Lee and Dan DiDio.
“Today’s announcement re-affirms DC Comics' commitment to both our core fans and to comic book store retailers,” said Jim Lee, DC Comics Co-Publisher. “For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form.”
“As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.” said Dan DiDio, DC Comics Co-Publisher. “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of over-sized comic books, like annuals and specials, we are committed to a $2.99 price point.”
When taking into account mini-series, annuals and specials, more than 80% of DC’s comic books will be priced at $2.99.
As of January, the following titles standard length ongoing titles, previously priced at $3.99 for 32 pages/22 story pages, will be priced at $2.99 with 32 pages/20 story pages:
American Vampire;
Batman: The Dark Knight;
Batman Incorporated;
Green Lantern: Emerald Warriors;
JSA All-Stars.
As of January, the following licensed titles, previously priced at $3.99, will be priced at $2.99:
Gears of War;
God of War;
Kane & Lynch;
Ratchet & Clank.
As of January, the following ongoing titles previously priced at $3.99 for 40 pages/30 story pages including co-features, will no longer include co-features and will be priced at $2.99 for 32 pages/ 20 story pages:
Action Comics;
Adventure Comics;
Batman: Streets of Gotham;
Detective Comics;
Doc Savage;
Justice League of America;
Legion of Super-Heroes;
The Spirit.
In January, five books are $3.99 for 40 pages/30 story pages:
Batman: Europa # 1
First Wave # 6
DCU: Legacies # 9
Weird Worlds # 1
World of Warcraft: Curse of the Worgen
The following oversized anniversary issue will be $4.99 for 48 pages/38 story pages:
Hellblazer # 275
“Fans of our co-features should stay tuned. Some of these characters will find a new platform,” said Dan DiDio. “Going forward, mini-series and special events may feature a different price point and page count to best allow writers and artists the flexibility of format and story pages they need to tell their stories best.”

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